Our philosophy
Great UX isn’t luck—it’s research, strategy, and thoughtful design.
We make sure your users don’t have to figure it out themselves.
At North & Form, we’re two senior UX experts specializing in UX research, product design, and strategy. With years of experience solving complex problems, optimizing emerging technologies, and coaching teams, we help businesses create intuitive, scalable digital experiences that actually work.
Meet the co-founders
Gillian Salerno-Rebic
UX Research & Strategy Lead
Gillian is a UX research leader and strategist who cuts through assumptions to understand the real story behind users’ behavior. With a Master’s in Design & Innovation, she specializes in qualitative research, experience strategy, and deep insights supported in an AI workflow, ensuring every decision is grounded in evidence, not guesswork.
She’s led high-impact research initiatives at global consulting firms, advised teams on scaling UX maturity, and helped organizations bridge the gap between user needs and business goals. As a Board Advisor for an applied AI research company, a university lecturer at UT Austin, and a former UX Research lead at Accenture, Gillian knows how to turn insights into action and research into revenue.
She helps teams stop making assumptions and start making smarter decisions—whether through deep research, strategic facilitation, or coaching teams to build better, faster, and more impactful UX practices.
Maria Burke
product design & innovation lead
Maria is a product design leader and problem-solver who thrives in highly technical, complex problem spaces. With over 10 years of experience in fintech, healthcare, and enterprise SaaS, she specializes in translating complexity into clarity—whether it’s designing for AI, streamlining financial workflows, or optimizing enterprise tools.
A former Director of Design at Black Ore and senior designer at Procore and IBM, Maria has led end-to-end UX strategy, built scalable design systems, and redefined how teams collaborate on user-centered innovation. She’s a certified facilitator through AJ&Smart and IBM, ensuring every project is rooted in research, rapid iteration, and real-world impact.
She helps teams cut through UX noise, simplify decision-making, and create intuitive, high-performing products—turning friction into function, every time.
